Message codes allow you to enter dynamic information into your messages. Simply place a code in the body of a message and it will be replaced with the user's first name, last name, full name, email, the current list title, the date, and so on. These codes allow you to better personalize contact with your customers and make your services look all that more professional.
The Message Codes menu is where you can configure the codes for the current list, as well as global codes.
Some of these codes are essential. For example, you should always include a message code of the Remove Link type. Codes of this type will output an automatically generated link where your subscriber can quickly leave your list if he or she desires.
Next: Link Tracking